CASE STUDIES
THE GOAL
As agency of record for the Collier County CVB for more than 20 years, Paradise has played a leading role in establishing Naples, Marco Island and the Everglades as Florida’s Paradise Coast. Over the course of our partnership, we have successfully defined the destination as a luxurious playground for the well-to-do.
Florida’s Paradise Coast is a place that elevates the vacation experience. Its white sand beaches are uncrowded, spacious and serene. Its downtown is elegant, beautiful, and luxurious. Its dining is exclusive and special. Its hotels and resorts rank among the finest in the world. And its stunning natural surroundings provide the perfect environment for unforgettable adventures.
So when we launched a campaign to target audiences looking to plan a vacation, we knew they wouldn’t just settle for anywhere. Because for people who want — and expect — the very best of everything, Only Paradise Will Do.
- 360° Omnichannel Marketing
- Brand Identity
- Creative Campaign Development
- Paid Advertising Media
- Social Media
- Partner Programs
- Analytics & Insights
THE GOOD NEWS
- Grew tourist tax collections above 2019 (record) levels to a total of $44M – $137% ahead of projections
- +10% increase in visitation to the destination YOY
- +2% increase in OCC YOY
- +17% increase in ADR YOY
- Grew web traffic (12%), email subscribers (2%), visitor guide requests (32%) YOY
- +31% increase in group/meetings leads YOY
