CASE STUDIES
We are Go: Vacationauts
THE GOAL
How do you promote space tourism in the state of Florida without focusing on one single destination or attraction? Research led us to create “We Are Go: Vacationauts,” a retro-themed, consumer-friendly, techy, and gamified concept that encouraged tourists to do something space-related every time they visited Florida.
- 360° Omnichannel Marketing
- Brand Identity
- Creative Campaign Development
- Paid Advertising Media
- Social Media
- Public Relations
- Experiential
- Website
- Partner Programs
- Analytics & Insights
THE GOOD NEWS
- 14 HSMAI Adrian Awards (1 Platinum, 7 Gold, 2 Silver, 4 Bronze)
- 10 Visit Florida Flagler Awards (1 Best in Show, 4 Henry Awards, 4 Silver, 1 Bronze)
- 5 District 4 ADDYs (5 Best of the Bay; various categories)
- National ADDY
- +400% Page Views
- +200% Website Users
- +719% Facebook Fan growth
- Featured in Communication Arts
