CASE STUDIES
THE GOAL
In 2019, we were engaged to reimagine the Visit Savannah brand image to attract and engage visitors. But how do you elevate a charming, Spanish-moss infused coastal escape that has defined Southern hospitality since 1773? We decided to play up the fact that Savannah wasn’t just another genteel Southern city with lovely architecture. It was elegant, yes – but also unpredictable. Classy – but also quirky. In other words, it was anything but ordinary. With that realization, the new “This isn’t ordinary. This is Savannah.” brand platform came to life, with a campaign that is as authentic, unexpected, and evocative as the city itself.
- Brand Identity
- Creative Campaign Development
- Convention Center Advertising
- Analytics & Insights
THE GOOD NEWS
- $4.4B Visitor Spending
- +21.6% Bed Tax Collections ($44.5M)
- +9.6% Job Growth
- +27.5% Air Arrivals Increase
- 9.7M Overnight Person-Trips
- Meetings & Conventions Increase
- 12 Marketing Campaign Awards (and counting)
