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Daytona Beach

When Paradise was hired as Daytona Beach’s agency of record, the destination was in need of an image facelift — mostly because long-held negative perceptions of Spring Break and biker craziness refused to fade away. Paradise repositioned the destination as “The Original American Beach,” and created a multi-media campaign that focused on the wide range of activities Daytona Beach offers, as well as its heritage as a terrific place for a family-friendly beach vacation.

 
 

Daytona Beach

When Paradise was hired as Daytona Beach’s agency of record, the destination was in need of an image facelift — mostly because long-held negative perceptions of Spring Break and biker craziness refused to fade away. Paradise repositioned the destination as “The Original American Beach,” and created a multi-media campaign that focused on the wide range of activities Daytona Beach offers, as well as its heritage as a terrific place for a family-friendly beach vacation.