Orlando North, Seminole County
Creative | Public Relations | Social Media
For years, Seminole County had an identity problem: Hardly anyone outside the general vicinity knew where it was. When Paradise became the agency of record in 2004 [check], we encouraged the destination to do the unthinkable: change its name. Now, the destination is branded as Orlando North — the perfect place to enjoy an affordable respite from the theme parks of Orlando, while still being within easy reach. These days, Florida vacationers definitely know where Seminole County is located. More importantly, they understand that it’s the perfect place to “Do Orlando” better.