Paradise Rolls Out a New Cause Marketing Partnership with Project Hero
We’re expanding our portfolio and supporting a great national nonprofit organization
We’re delighted to announce that Paradise has partnered with Project Hero, a national nonprofit organization dedicated to helping veterans and first responders affected by injury, post-traumatic stress disorder (PTSD) and traumatic brain injury (TBI).
The partnership marks an exciting chapter for our agency as we begin branching out into new industries. Our owners are both former college and professional athletes, so sports will have a special place in our future. Not to mention Barbara has more than twenty years of experiencing working in the corporate, media, sports, entertainment, and cause marketing arenas.
“This partnership is right in our wheelhouse,” said Barbara Karasek, CEO and co-owner of Paradise. “We are passionate about the inspirational work Project Hero does with our nation’s veterans and are eager to lend our expertise to this event in a market we are familiar with.”
Paradise’s PR team will support Project Hero by bringing local and regional media attention to the upcoming 2018 Project Hero Women’s Initiative presented by Pritzker Military Institute. The special therapeutic program for female veterans with PTSD and injury is scheduled to take place just up the road in Crystal River from April 30 to May 4, 2018, and will feature noteworthy speakers, daily 20 to 50 mile bike rides, outdoor community and trust-building activities, and much more.
“Paradise is a great partner for us,” said John Wordin, president and founder of Project Hero. “They know the central Florida market and are keenly aware on how to increase event awareness, participation, and corporate support. Plus they are cause marketers at heart and will help elevate our message for all that Project Hero stands for.”
Our team is looking forward to all that the future holds and everything the agency can help new partners like Project Hero accomplish.