Ocala / Marion County Visitors & Convention Bureau Saddles Up with Paradise
The Ocala/Marion County Visitors and Convention Bureau has selected Paradise to be their new agency of record. For the next decade, Paradise will play a vital role in shaping the Ocala/Marion County brand, highlighting its unique natural wonders as well as the nostalgic, small town charm that makes this Horse Capital of the World an ideal vacation or business destination for travelers of all ages.
“We are excited to be selected by Ocala/Marion County to drive tourism and achieve results for their destination,” said Paradise CEO, Barbara Emener Karasek. “Creating value, connecting with people and embedding the region’s diverse offerings into the hearts and minds of potential visitors is a responsibility we take very seriously, and we can’t wait to tell Ocala/Marion County’s story.”
“In our search for an agency partner, we were drawn to Paradise because of the authenticity of their work and their integrated approach, which we feel strongly will shape our offerings and drive community growth through tourism,” said Loretta Shaffer, Executive Director. “We want travelers and visitors to fall in love with our destination, and Paradise naturally understood this.”
The agency’s first promotional campaign for the destination launched in early June 2018 with robust integrated media. It was followed by a fun consumer activation event in Orlando on July 4, 2018. More marketplace campaigns are coming down the road this fall, with new brand campaigns expected to debut in mid 2019.
Paradise is tasked with implementing the strategic vision for Ocala/Marion County tourism across a variety of channels, including leisure, meetings and sports. Our services for Ocala/Marion County will include strategic planning, brand development, advertising media, programmatic, digital, consumer activation, social media and public relations strategy, and more.