: We Take You There.



Cedar Hames, President, Chief Strategy Officer

When Cedar founded Paradise in 2002, he was already regarded as one of Florida’s most astute marketing minds. His reputation spreads well beyond the state. He was recently honored as one of the “Top 25 Extraordinary Minds in the Travel and Hospitality Industry Worldwide” by Hospitality Sales & Marketing Association International. For more than 30 years, he and his teams have marketed some of the world’s top travel destinations, hospitality, luxury and lifestyle brands. Cedar, a graduate of Florida State University, has built Paradise into a powerhouse, winning hundreds of prestigious advertising awards — based on results as well as creativity.

Cedar's Paradise: Enjoying time with my family, especially while watching my alma mater FSU win the National Championship — which is unlikely because two of my daughters graduated from UF.

pami_staff_Tom Merrick_dec2015.2.jpg

Tom Merrick, VP, Chief Creative Officer

Tom came to Paradise after 25 years at a well-respected 250-person, 8-office regional advertising agency, where he rose to the title of Senior Partner, Executive Creative Director. There, he helped creative effective, memorable campaigns for a wide range of consumer and B2B clients, including BlueCross BlueShield, FedEx, and Caesars Resorts. He is a strategically focused creative director who believes in the power of collaboration and inspiration — something clients appreciate in both the work and the working relationship. 

Tom's Paradise: A very cold, very dry gin martini poolside. And a nice drive in my old BMW convertible through a canopy-covered road. (Not back-to-back, of course.)


Rudy Webb, VP, Account Services

Rudy leads a thorough and hard-working account team with the same calm demeanor he uses with clients. His career has covered virtually every facet of the advertising business — copywriting, media buying, creative direction and account management. As a result of his 9-year tenure with Paradise, he knows the agency and our clients through and through. Rudy has performed work for hotels, resorts, airports, museums and attractions from the Northeast U.S. to Florida to the Caribbean. He has BA in Communications from prestigious Albion College in Michigan. 

Rudy's Paradise: A big crowd, game on the line, seconds to go …

Our Team

Creating desire for a specific destination, attraction, or property isn't easy. Meet the talented people at Paradise who are experts at bringing people to paradise.


We're always on the lookout for talented people who can bring something new to our team and our clients.
If you're one of them, we'd love to hear from you!