: We Take You There.
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Visit Tampa Bay

As agency of record for state-funded Space Florida, Paradise is tasked with marketing "space tourism" directly to consumers. Whether its watching a live rocket launch, exploring the state's rich history with America's space program, or spending an afternoon at The Kennedy Space Center Visitor Complex, the area offers an experience that is truly unique to the Sunshine State. We began our relationship with Space Florida by branding them as "We Are Go Florida," and re-instilling the excitement and wonder of space that began in the 1960s. We followed it up with the ambitious "Vacationauts" campaign, which recruited visitors to join in an engaging, multi-media program designed to help them make space part of their next Florida vacation. Since its launch (pun intended), the Vacationauts program has been a major hit with space enthusiasts, education-oriented families, and Florida visitors overall.

 
 

Visit Tampa Bay

Visit Tampa Bay, which markets tourism in Tampa/Hillsborough County, approached Paradise to create a disruptive campaign to promote its meetings business. Rather than relying on typical selling points, Paradise concocted a character, Greybeard the Business Pirate, who pitches the destination's meetings virtues in front of a mock crowd from the stage of Tampa Theater. Greybeard has boisterous buccaneer patter down, but he knows his meetings stuff, too. The resulting videos are truly different, and often hilarious. Visit Tampa Bay is thrilled with our original approach. 

 
 

 

Visit Tampa Bay President & CEO Santiago Corrada and his right-hand scalawag, Greybeard the Business Pirate. Click through the photos to see Greybeard hard at work with his Visit Tampa Bay mateys