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Tom Merrick

 
 

Tom Merrick

VP, Chief Creative Officer

Driving the agency’s award-winning creative output, Tom has a special talent for discovering the essence of our clients’ brands, and crystallizing them into messages that capture the attention, imagination, and ultimately the buying habits of consumers. His concepts are, above all, directed toward delivering the best tangible results for Paradise clients. Tom had a 25-year tenure at a large agency in Syracuse, New York, where he rose to the post of Executive Creative Director, overseeing the creative work of a 250-person, eight-office team. Worn down by brutal northern winters and eager to return to hands-on, ground-up creative work, he hit restart on his advertising career and joined Paradise. Tom has developed campaigns for such major brands as BlueCross BlueShield, Georgia Pacific, KeyBank, FedEx, Caesars Resorts, Schering-Plough, Labatt Beer, and many more. He has a BFA in Communications from Manhattan’s School of Visual Arts.